Wisenetix Podcast - Xavier Drake: Transforming Agriculture with Digital | Ep. 29
Mar 21, 2024
In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.
What will you learn:
- Data's role in marketing
- Digital strategy essentials
- Overcoming marketing challenges
- Analytics for decision-making
- Evolving with digital trends
Meet the guest:
Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.
Connect with our guest on Social Media: LinkedIn
