Wisenetix Podcast - Andy Rash: Fact-Based Marketing | Ep. 35
May 02, 2024
In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.
What will you learn:
- Facts-based marketing
- Technical proof importance
- Everyday thought leadership
- Organizational health focus
- Building authentic relationships
Meet the guest:
Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry.
Connect with our guest on Social Media: LinkedIn
