The Swine it Podcast Show Canada - #01: Consumer reception of new technologies in the swine industry

We are very excited to share with you our very first episode! As you may already know, this is a weekly podcast where you'll find cutting-edge insights and everything that's working in the Canadian and global swine industry. We are off to a great start by having Dr. Ellen Goddard with us, who does an outstanding job of evaluating how the general public receives new technologies coming from the swine industry. She shares with us how to assess consumers' opinions and regional differences across Canada, as well as how to use that information to better communicate with them.

What you’ll learn:

    ○ How pork consumers are receiving new technologies

    ○ Evaluating consumer feelings and opinions

    ○ Survey interpretation

    ○ Regional differences in public opinions

    ○ Communicating with consumers

    ○ Technologies on the pig farm

Meet the guest:  

Dr. Ellen Goddard

Experience: 

    ○ Current: Professor at the University of Alberta.

    ○ Past: Assistant and Associate Professor at the University of Guelph; National Australia Bank Chair in Agribusiness and Associate Dean at University of Melbourne.

Background:

    ○ Ph.D., Agricultural Economics (LaTrobe University)

    ○ M.Sc., Agricultural Economics (University of Guelph)

    ○ B.Sc., Agricultural Economics (University of Guelph)

Hobby: Refinishing furniture.

Favorite Series: I have just rewatched the series Cagney and Lacey and had forgotten how unusual it was for its time – with its female cop leads. It’s nice to see that the world has moved on somewhat.

Tip for success: Be sure not to focus on the things that don't go well, but reward yourself for the things that do.

Connect with our guest on Social Media: LinkedIn