The Beef Podcast Show - #29 - From nutrients to convenience: exploring the true potential of beef in today's market

In today's episode, we delve into the world of beef as we explore its nutritional value, convenience options, and market expansion with John Crowder, a marketing expert in the industry. Mr. Crowder goes into the essential vitamins and minerals present in beef, JBS's investments to enhance the variety and convenience of the meat, and the importance of educating consumers about the actual sustainability and nutritional benefits of the sector and its protein. We also discuss the shift to online grocery shopping and the impact on beef education while highlighting the increasing global demand for US beef

What you’ll learn:

1. Changes in the beef demand due to the pandemic 

2. Easy-prep initiatives from the industry  

3. The nutritional benefits of beef and the role of the industry in communication 

4. New generations, their perceptions of beef, and how to educate them 

5. Initiatives for sustainability 

6. Beef global demand and opportunities 

Meet the guest

John Crowder

Experience

     ○ Current: Head of Marketing, JBS USA Beef

     ○ Past: Leadership positions with JBS Foods, Smithfield Foods, Grupo Bimbo/Sara Lee Bakery, and VDK Frozen Foods.

Background

     ○ M.B.A., Marketing (Saint Louis University)

     ○ B.S.B.A., Finance (Southern Illinois University)

Hobbies: spending time with my family; playing golf, racquetball, and the drums; listening to music; and using Twitter, LinkedIn and Tik Tok.

Favorite book, movie or TV series: Ozark and The Sopranos.

Favorite quote: "The glass is half full. Ain't no time like the present."

A tip for success: Always be mindful to balance the wheel of life (family, friends, work, love).

Connect with our guest on Social Media: LinkedIn