The Swine it Podcast Show Canada - Clinton Monchuk: Consumer Trust in Agriculture | Ep. 45
Jan 25, 2024In the latest episode of The Swine It Podcast Show Canada, we welcome Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, to explore the critical role of communication in agriculture. Clinton shares his extensive journey in the agri-sector, emphasizing the importance of transparent, relatable conversations between producers and consumers. This episode is a must-listen for anyone in the swine industry, offering valuable insights into bridging the information gap and enhancing public trust in food production practices.
What will you learn:
- Diverse agricultural experiences
- Consumer perception challenges
- Importance of public trust
- Engaging communication strategies
- Sustainable farming practices
- Effective advocacy methods
Meet the guest: Meet Clinton Monchuk, the Executive Director at Farm & Food Care Saskatchewan. With over 9 years as CEO of Chicken Farmers of Saskatchewan and experience as an International Trade Analyst at the Canadian Federation of Agriculture, Clinton's extensive background in agricultural economics, shaped at the University of Guelph and the University of Saskatchewan, fuels his passion for advancing agricultural awareness and education.
Connect with our guest on Social Media: LinkedIn