The Delicate Balance Between Tradition and Innovation in Ag Marketing

In this insightful episode of the Wisenetix Podcast, we feature industry veteran Robyn Volkening as our special guest. Join us as Robyn shares her expertise in agricultural and animal health marketing, exploring the delicate balance between tradition and technology in the industry. Robyn dives into effective strategies for connecting with diverse audiences, bridging historical farms with modern animal care methods, and the influence of Western and rural lifestyles on marketing strategies. Furthermore, we examine the impact of integrated marketing in these sectors, highlighting the transition from printed catalogs to digital communication.

What you’ll learn:

• The importance of branding in marketing
• The shift in marketing trends
• The differences in marketing for different generations
• Evolving marketing tactics
• The importance of an effective marketing strategy

Meet the guest:

Robyn Volkening

Experience

• Current: Marketing Lead at AHV International, North America

Background

• MA, Integrated Marketing Communications (University of Colorado Boulder)
• BA, Political Science & Public Administration (University of Wisconsin-Stevens Point)

Connect with our guest on Social Media: LinkedIn