Revolutionizing Pork Production: Insights from Christopher Bomgaars of EveryPig

wisenetix podcast Jan 17, 2024

Introduction:

Welcome to our latest blog post on the Wise Men Podcast. In this episode, our host Darryl converses with Christopher Bomgaars, the innovative mind behind EveryPig, about the evolving landscape of pork production. From family business roots in Iowa to leading technological advances in the industry, Christopher shares his extensive experience and vision for the future of pork production.

Early Beginnings:

Christopher's journey began in northwest Iowa, where his father's veterinary practice laid the foundation for his future in pork production. After joining the family business post-college, Christopher expanded their operation, buying pigs across the U.S. and Canada. His early experiences were marked by dynamic business development and a deepening understanding of the pork industry.

Transition to Technology:

The shift towards technology in pork production was driven by the need for efficiency and better health management. Christopher discusses the initiation of EveryPig as a response to the challenges faced in traditional pork production, emphasizing the importance of rapid and efficient health monitoring and response systems.

EveryPig - A Technological Solution:

EveryPig symbolizes a major leap in managing pig health. By digitizing daily checkups, Christopher's innovative platform offers real-time data, enabling quicker responses to health issues and ultimately saving pig lives. This digital transformation marks a significant advancement in the industry.

Overcoming Industry Challenges:

Christopher candidly shares the hurdles in introducing technological change in a traditionally conservative industry. He underlines the industry's resistance to change and emphasizes the need for a proactive approach in health management and business practices.

Marketing and Digital Media Strategies:

Delving into the use of digital media in the pork industry, Christopher highlights the role of websites, SEO, and platforms like LinkedIn in building brand awareness and expanding professional networks. He underscores the evolving nature of marketing in the industry and the importance of effective communication strategies.

Future Perspectives and Industry Innovations:

Christopher concludes with his vision for the pork industry - an industry ripe for innovation and improvement. He encourages embracing new technologies and processes to address challenges like the rural veterinary shortage and hiring difficulties, suggesting that embracing innovation is key to future success.

Conclusion:

The episode with Christopher Bomgaars offers valuable insights into the transformation of the pork production industry through technology and innovation. His journey from a family business in Iowa to spearheading a digital revolution in pork health management exemplifies the potential for change and efficiency in this vital industry.

 

For more insights and discussions on the latest in animal nutrition and health, stay tuned to the Wise Men Podcast and follow us on our social media channels.