Addressing Misconceptions: A Journey to Modernize Dairy Marketing

In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the shifts in digital media, the critical role of building trust and establishing thought leadership, and addresses common myths about marketing.

What you’ll learn:

• Thoughts on changes in digital media
• Building trust and thought leadership
• Addressing misconceptions about marketing
• Becoming a good marketer 
• Advice for those starting out in their career

Meet the guest:

Tera Baker

Experience

• Current: Marketing Manager at Nedap Livestock Management

Background

• MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)
• B.Sc, AgriBusiness Management (Michigan State University)

Connect with our guest on Social Media: LinkedIn