The Wisenetix Podcast - Rick Purnell: Strategic Communication in Ag | Ep. 53
Sep 05, 2024
In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform!
What will you learn:
- Media communication evolution
- Building strong media relationships
- Customizing content for media
- Effective communication strategies
- Balancing promotion with education
Meet the guest:
Rick Purnell, Managing Director of Communications at RPR Company, holds a B.S. in Agricultural Communications from Oklahoma State University. With over 21 years at RPR, Rick specializes in strategic communications, media relations, and agricultural issues. He has led successful media campaigns and developed outreach programs, earning recognition for his work in sustainability and animal welfare.
Connect with our guest on Social Media: LinkedIn
