The Beef Podcast Show - Dr. Phil Bass: Meat Science & Consumer Trends | Ep. 108

In this episode of The Beef Podcast Show, Dr. Phil Bass from the University of Idaho shares insights into the future of meat science in the beef industry. Dr. Bass discusses the importance of carcass quality, consumer-driven beef trends, and the growing role of direct-to-consumer models. His insights emphasize how continuous learning and adaptability are crucial for meeting industry demands. Listen now on all major platforms!

What will you learn: 

• Carcass quality trends
• Consumer expectations
• Direct marketing strategies
• Challenges with larger carcasses
• Beef industry adaptability

Meet the guest:

Dr. Phil Bass, an Associate Professor in Meat Science at the University of Idaho, holds a Ph.D. in Animal Science from Colorado State University. With prior experience as a meat scientist for Certified Angus Beef, Dr. Bass combines industry expertise with academic research.
Connect with our guest on Social Media: LinkedIn