The Pet Food Science Podcast Show - Dr. Lonnie Hobbs: Marketing & Pet Food | Ep. 56
Jul 04, 2024
In this episode of The Pet Food Science Podcast Show, Dr. Lonnie Hobbs, Assistant Professor at Kansas State University, explores the intricate dynamics of pet food economics and marketing. Dr. Hobbs sheds light on the significant research gaps within the industry, discussing his studies on customer demand, marketing strategies, and post-purchase perceptions. Tune in for a comprehensive understanding of how these factors influence the pet food market and the innovative approaches being developed to bridge these gaps. Listen now on all major platforms to stay informed and ahead in the pet food industry.
What will you learn:
- Pet food economics
- Customer demand
- Packaging issues
- Marketing strategies
- Industry research gaps
Meet the guest:
Dr. Lonnie Hobbs is an Assistant Professor in the Department of Agricultural Economics at Kansas State University. He holds a Ph.D. and a Master’s in Agricultural Economics from Kansas State University and a Bachelor of Science in Agribusiness from Prairie View A&M University. With a research focus on agribusiness, marketing, pet food, and diversity & inclusion, Dr. Hobbs addresses crucial gaps in applied economic research, helping companies align their products with customer needs.
Connect with our guest on Social Media: LinkedIn
