The Pet Food Science Podcast Show - John Owen: Humanization in Pet Food Trends | Ep. 92

In this episode of The Pet Food Science Podcast Show, John Owen, Associate Director of Food and Retail at Mintel, shares fascinating market trends shaping the pet food industry. He highlights the growing popularity of fresh and refrigerated pet foods and examines how humanization is influencing product innovation. John provides valuable insights into consumer behavior and what’s next for premium pet nutrition. Don’t miss this chance to uncover practical strategies and predictions to stay ahead in the competitive pet food market!

What will you learn: 

• Rise of fresh foods
• Consumer-driven pet nutrition
• Kibble market insights
• Functional health claims
• Future of supplements

Meet the guest:

John Owen, Associate Director of Food and Retail at Mintel, brings over 15 years of expertise in market research and consumer insights. With a degree in English from Middlebury College, John’s career spans advertising, strategic planning, and category analysis for industries such as grocery and pet food. His focus on fresh food trends, functional nutrition, and consumer behaviors offers actionable insights for pet food professionals.
Connect with our guest on Social Media: LinkedIn