The Wisenetix Podcast - Ben McCormick: Effective B2B Strategies | Ep. 52

In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts.

What will you learn:

• Effective B2B strategies
• Differentiating products
• Aligning sales messages
• Utility in agriculture
• Simplifying complex data

Meet the guest:

Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.
Connect with our guest on Social Media: LinkedIn