The Wisenetix Podcast - Ariana Bigham: Digital Marketing Tips | Ep. 54
Sep 12, 2024
In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business.
What will you learn:
- Brand strategy essentials
- Managing global brands
- Customer engagement tips
- Digital marketing challenges
- Change management insights
Meet the guest:
Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.
Connect with our guest on Social Media: LinkedIn
