The Beef Podcast Show - Dr. Gregg Rentfrow: Consumer Trends in Beef | Ep. 90

In this episode of The Beef Podcast Show, Dr. Gregg Rentfrow from the University of Kentucky shares his extensive experience in the meat industry. He discusses the evolution of consumer demand, the impact of generational changes on meat consumption, meat-cutting insights, and the importance of understanding the meat grading system. Dr. Rentfrow also highlights the significance of education and outreach in meat science. Listen now on all major platforms!

What will you learn:
 

• Generational preferences
• Meat grading importance
• Industry evolution
• Consumer education
• New UK meat lab

Meet the guest:

Dr. Gregg Rentfrow has been an Extension Meat Specialist and Assistant Professor at the University of Kentucky since 2006. With 75% of his appointment dedicated to extension and 25% to teaching, Dr. Rentfrow collaborates closely with meat and livestock producers and the 4-H and FFA programs. He has over 36 years of experience in the meat industry, focusing on meat science education, consumer education, and enhancing meat product quality.

Connect with our guest on Social Media: LinkedIn