Wisenetix Podcast - Shannon Hughes: Balancing Marketing Strategies | Ep. 45
Jul 11, 2024
In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!
What will you learn:
- Market segmentation
- Data quality importance
- Marketing adaptability
- Balancing strategies
- Customer journey
Meet the guest:
Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.
Connect with our guest on Social Media: LinkedIn
